Years ago I had a roommate who asked me to produce a website for him. He required a relatively straight forward “web-brochure” --simply a few portfolio shots, and contact information. A week after it was posted he was upset because he had not seen any increase in business. I checked the web traffic log and noticed that he had only a handful of “hits”. I asked how many people he told about the website, or if he had sent out an email announcing the launch of his site. My questions where met with a blank stare, followed by a few slow confused blinks. He thought the web was magical – and just because he had a website – everyone would see it. Ummm – no.These days building a website is NOT enough. To build mindshare with current and potential clients, you need not only a dynamic website – but need to leverage social networking as well. The shortlist of Social Networking sites include: Facebook, Twitter, Blogger, and YouTube. There are certainly more social networking sites/services - but these are the ones I would recommend focusing on.Additionally, one would like to measure (Google Analytics) the effectiveness of services – and a method to reach (Constant Contact) clients not using social networking sites.
Here is the basic process:
- Sign Up
- Connect!
- Publish
- Measure (analytics)
- Repeat from Step #2
